DISTRACTION

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Okay! lets be honest, we all wanna be unique, successful, famous, appreciated etc. At least, once in our lifetime. That’s pretty much the only reason, most probably, that we wake up everyday and decide to excel in things that are given at hand.

But, do we always actually find happiness or satiation in the things that we do?

NO, RIGHT?!

There are so many  people in the world and I don’t even wanna quote the number because I don’t want it to be influenced by an evil eye ( I’m superstitious XD) and I pretty much believe that this COVID-19 thing is just providing some sort of ease to people who were concerned about the planet due to population explosion.

Okay!! enough of talking about the most talked about thing right now! That’s just not my stuff you know. I hate being mainstream. (I did that because I wanted some kind of recognition! XD)

So, everyday we all just wake up and do what’s necessary. We all have certain goals in our mind. Big or small. Maybe some of you aim to get admission in good colleges, some want to uplift their current financial position, some want to get back in shape, some want to start their own business, some want to expand it, some just simply pray for the well being of their family members and so on and so forth. In the end we all want our desires to get fulfilled and for that we decide how our actions are going to be to get what we want.

We all know what we got to do to get what we want. We all know what are the possible ways that would bring us closer to our goal. So, yeah despite knowing the things that we should be doing, we oftentimes fail to act the way we are supposed to. Right?

Why? Why does that happen? You know what is right for you, you know what you are required to do to get the desired result, right? Then? What is coming in your way, hmm?

Is DISTRACTION that word that’s coming off as a hindrance? Yeah?! Supposedly the ‘villain‘ in the stories of people’s life, which never lets them achieve what they want to, right?

I guess its high time that you get a reality check? It’s not the distraction that’s the villain but it’s your reaction towards it after it arrives. What I wanna tell you is that to err is human. We all get lost sometimes and that’s okay.

We are just human beings and we are supposed to react to anything that comes across us. We are designed like that. We are not some robots made to do a work in a pre told systematized system. And hey! I’m not saying that it’s bad if you are doing things in a systematized way. I wanna make you believe that maybe that is the correct way to reach your goal but I’m confident that that’s not the ‘only’  way out. There are plethora of paths you can choose to achieve what you desire.

Our brains are wired differently then why do we follow the same path? You never know that the thing you consider as ‘distraction’ might be a blessing in disguise. Just keep your mind open and understand what is it really trying to tell you. Nothing is good or bad for that matter. You just have to analyse whether that thing will uplift you physically, emotionally, financially, socially etc.

If Yes, then why not explore it? If No, then you already know what to do.

Now, the Time that you take to analyse whether or not this distraction is of any use is the time that will make you Wiser and who doesn’t want to become Wiser? This decision will decide what kind of life are you going to lead.

What I personally feel is that these hindrances and distractions are something that make our life all the way more adventurous, worth living and obviously beautiful. Who wants to live life like a robot? And The Day you Decide to Invest in the ‘distractions’ that only serve for your betterment, You will evolve as a human being!

It is these distractions which make you realize what your true capabilities are? How well you manage to get the required result when there is sudden entry of obstruction?

It’s not the fulfilment of the goal that makes us happy.  It’s the path we’ve taken, the people we meet along the way, the obstruction we face, the feeling of victory that we derive when we overcome the obstructions or move past them without getting distracted, for that matter. It’s the amalgamation of each and every thing which we have crossed our path with, that makes the fulfilment of our goal a happy experience!

BIG DATA ANALYTICS AND ITS ROLE IN MARKETING

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Gone are the days when producers used to rely only on a fixed group of customers for their sales. With the advent of new technologies and globalization, the world, no doubt, has become a global village. There have been myriad changes around us and the world is in its transit to become a digitalized sphere consummately. The usage of INTERNET has been proliferating since its inception. Now the business is not confined to a particular geographical boundary, rather it is expanded all over the globe.

This clearly means that business firms will have to face tough competition in an economy from other business firms producing and selling the similar goods and services. The purchasing decisions of the consumer are dependent upon various factors which comprises of environmental, psychological, social, cultural factors et cetera. The task of business is not limited to the production of the goods. In order to increase the customer base in the most cost effective ways, firms have to figure out TRENDS.

This is where the Analysis of Big Data plays its role. As we all know that in reality there is a tough fight amongst the firms to gain market dominance. It is important to extract ALL types of data that is relevant to the business in general and production in particular. This analysis of various forms of data so as to expand the services, investment and business performance is known as data intelligence.

Now, a very obvious question must have come to your mind that  what actually the ‘data’ that we are talking about is? So, basically data is the collection of information which has certain meaning when analyzed and studied further.

 For the firms this data can be the number of clicks on a particular website, activities carried out by a person on his social media accounts, the GPS location of a person, amount of internet usage, number of female and male users, response collected from a person by direct and indirect means, the social circle of a person, tastes and preferences of the person et cetera.

We see that there is a never ending and unabating list of the data which grows exponentially. These extremely large data sets may be analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions. Therefore, the term BIG is used before data. Proper analysis of this BIG data is required so as to get maximum benefit and accordingly devise the market strategy to gain dominance in the market.

The benefits of Big Data Analytics are as follows:-

• Finding Target Audience-

Big Data can be used to find the right type of audience. Consumer’s digital footprint is of great importance in the times of marketing and advertising. Whether a  person googles about a particular product or likes it on facebook, both these actions will lead to that person’s  social media account and smartphone to be flooded with the ads of that product.

• Identifying the tastes and preferences-

The taste and preferences of people may vary. Suppose adult females have a demand for perfume whereas adult males have a demand for watches. Old people have a demand for mythological books. Thus, the analysis of the big data will help in easily knowing what does a particular section of a society desire. The sections can be divided on any basis be it gender, income level, physique, age and so on and so forth.

• Personalized experience

After finding the target audience and understanding the tastes and preferences of the customers, using big data, a personalized experience can be provided to the consumers (in case of online shopping). Suppose a customer likes the red color in his/her apparels then, matching suggestions would come up. This way the person need not waste his time scrolling down the screen to look for outfits which are red in color. It will also increase the satisfaction level of the customers.

• Increased market Penetration

Let us take an example of a bakery shop which has its store in all major cities of a country. A customer’s mobile number is registered with their servers (common practice, nowadays!). The servers will keep notifying the customers about his bonus points, new offers, discount code on first time availing the service in a new city (GPS location from your smartphone will be sent to their servers and they’ll automatically notify the customers about the available offers in that city store) etc. This way the firms can penetrate into market and create new customers and satiate the old ones.

The firms in order to succeed must deliver the right service to the right person at the right time for the right price using Big Data Analytics. Thus, Big Data helps in learning from the past, understanding the present and predicting the future.

BE CHEERFULLY OPTIMISTIC!!!

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Thinking is a very precious gift that nature has given to us humans. But, sometimes we cheerfully ignore this fact that it is good only if we take it in a positive direction. Sometimes humans misuse this precious power by thinking too much which leads to worry and ultimately saddens them.

 

In a lay man’s language, worry is something which causes displeasure and upsets the mood of a person. A worried person has an air of negativity about himself. It is acquired by constantly thinking about all the negative outcomes which may possibly happen, despite knowing that the probability of happening of a negative incident is very low (Statistics student, you see :p)

9 Things To Do In Your College Summer Break.

 

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Summer breaks are the gaps between your semesters they provide break from your mundane college classes.make it the time to complement everything you get from academics, to complement your classes et cetera.
You get time to gain experience of the things that bring you closer to your goals.

Now, that the break has already started there are certain things mentioned below if you follow them  you will have a great summer break!

1) GET CREATIVE
College summer breaks can be the perfect time to learn a new musical instrument or revive your interest in art and craft.
You can try your hand at creative writing, you never know what all talents are lurking inside.
You can also take photography classes and hone your photo taking abilities.

2) READ BOOKS
Try to finish off atleast four books, you’ve wanted to read, this summer.
You can pick up any magazine also and develop a reading habit.
Reading of newspaper is equally important because not only you get command over the language but also get an idea about what is happening around you.

3) PHYSICAL ACTIVITIES
It’s the best time of the year to join yoga classes or a gym to get in shape and maintain your health.
If you love music and dancing you can join a dance class (an added advantage is that you can sing while you dance and that would give you the feeling as if you are performing on screen, LEL)
You can also beat the heat by diving into the swimming pool. (Thinking of a swimming pun but couldn’t come up with one thank God atleast that was rhyming
Oh my, my what a timing!)

4) DO NOTHING and STILL SOMETHING
Grab some snacks and select some of the famous TV/Web series to binge watch.
Movie marathon is equally fun, just note down the name of the movies you have always wanted to watch and watch them one after the another.
You can also try playing new video games.

5) GO OUT
You can act like a tourist in your own town and explore the yet to be explored places in your town. You’ll love it, trust me.
You can also go camping with your friends (who are also in town and getting bored just like you).
PS: don’t forget to take a lot of snacks, water, board games and other outdoor games’ equipments with you.

6) EXPERIMENT IN THE KITCHEN
Impress your family members by cooking something delicious.
You can learn how to cook from YouTube. It is certainly the best thing you can do because once it’s done not only you learn a new recipe but also have something to eat.
As it has been rightly said, ” Women belong in the kitchen, Men belong in the kitchen, Everybody belongs in the kitchen because kitchen has food and food is EVERYTHING!”

7) GET A FUNKY HAIRCUT
This one’s for people with long hair, short hair, and every type of hair
Just go on and experiment with your present hairstyle because why not?
Afterall they will grow and get back to shape if left un-cut (obviously!). So, muster up the courage to look different (and don’t forget to upload your profile picture, later on)

8) GET AN INTERNSHIP
Start by building your résumé. Include all your achievements (big and small) in it.
Make it Crisp, Clear and Concise.
Once it is done send it to the companies you like.
Follow up with the employer and show them that you are interested. Make use of
Sites like Internshala and letsIntern.

9) SET YOURSELF FOR SUCCESS
Get a head start on your fall classes.
Collect the syllabi beforehand and note down the names of the suggested authors whose books you’ll need to study in the upcoming semesters.
This will definitely give you a competitive edge over others.
You can also take an online course.
You will not have to go out in this heat
and you can learn a new skill online (by being at home).
These skills will help you, later, in getting employed.

If you liked this article give it a big fat thumbs up (because that’s what people usually say #followingthetrend ) 😛 .
Also, don’t forget to mention in the comment section if there is anything that is not there.

The Journey Begins

Thanks for joining me!

Good company in a journey makes the way seem shorter. — Izaak Walton